The shocking fact is that 1 out of 3 Americans will develop cancer, whether it’s someone in your immediate circle or someone you know through passing. The American Cancer Society wants as many people to know about this statistic as possible by helping to join the fight for the third.
Fight For The Third
Out of home billboards will show famous trios with one member noticeably missing. All activations will feature a Venmo QR Code to make donating that much easier.
A partnership of Kellogg’s will allow for the American Cancer Society to get the word out by using the most famous trio of all; Snap, Crackle and Pop.
A movement on Twitter will be created with celebrities that famously go by three names dropping one of their names in support of the American Cancer Society and their fight for the third.
