You know the feeling… It’s the last weekend of November and you’re four glasses of wine deep. You “somehow” find your way to the Hallmark channel where you’re watching Gretchen Wieners fall in love with a poor man’s Brad Pitt and then you realize that this might be the happiest you’ve ever been in a single moment. It’s 8:23pm on a Saturday night and you’re on your couch. Alone.
Turn On The Feeling
Hallmark will aim to create that holly jolly feeling all year round with three different digital activations.
Instagram Stories will serve as the home for people who want to have a little fun with their neighbors by leaving their outside Christmas decorations up well past January.
Hallmark fans will be able to Tweet the things they really want for Christmas, things that might actually be unattainable, even though it is nowhere near Christmas.
A partnership with Postmates will allow fans to order a side of Christmas Carolers with their meal either for themselves or to send to family, friends or maybe to exact revenge on a hurtful ex.
Hallmark will partner with WINC, a millennial focused wine of the month club, to find wines that pair well with their original Christmas movies. WINC participants will receive an extended free trial to Hallmark Movies Now so they can Turn On The Feeling anytime they want.
