A confident smile has the power to change more than appearances. It can change the way people eat, laugh, speak, and show up in the world. ClearChoice helps people reclaim their confidence by guiding patients through every step of their dental implant journey with expertise, compassion, and personalized care.
ClearChoice Dental Implants
Smiles built for life
Built around the insight that investing in your smile is really an investment in yourself, Subscribe to Yourself repositioned a monthly payment plan for ClearChoice’s most popular fixed full-arch, Endura, as something worth prioritizing. The idea came to life across social, display, CRM, and landing pages, reframing a dental implant payment as a personal subscription that delivers confidence, health, and quality of life, not just another monthly bill.
To showcase the human impact behind ClearChoice, I wrote a script for a social video featuring a real patient and their smile transformation. By balancing emotional storytelling with educational messaging, the video captured the patient's journey while reinforcing the confidence, freedom, and quality of life that full-arch dental implants can restore.
What if summer wasn't just vacation season, but Smile Season? Inspired by the moments that put our smiles front and center, from weddings and reunions to vacations and family photos, the campaign reframed a seasonal promotion as an annual brand platform. The concept lived across social, display, CRM, email, and landing pages, encouraging patients to make this the summer they finally invested in a new smile with 20% off fixed full-arch dental implants.
